Is the color of a sex toy important? It most definitely is! That’s why we spend a lot of time trying to find the perfect toy that will get the job done while also having a fabulous appearance.
Anyone who has searched for sex toys knows that dildos are flesh-colored but bright exceptions do exist. In fact, color tends to be much more prominent and popular than natural-looking dildos.
So, why do dildo makers opt for bright, exciting colors like hot pink, purple and blue? We have found the answer and it’s quite intriguing.
Exciting, Fun and Appealing
What do people look for when entering a sex shop? Excitement and visual appeal.
Believe it or not, the appearance of a product is the first thing that catches the eye and often determines whether the item will be bought or not.
Flesh-colored dildos give that natural appearance but research suggests natural isn’t necessarily what most people are looking for. Rather, they want fun and excitement. This is the reason why sex toy makers have started experimenting with various “unnatural” dildo colors.
Pink and purple are often considered feminine colors and they appeal to the respective audience. Yes, there has been research on the topic and yes, women do prefer pink over other colors. The phenomenon is both social and cultural. In fact, some studies suggest that very young girls (toddlers aged merely two!) are already showing a preference for pink over other colors.
Some cultural factors also impact the colors that we favor when picking products.
Audiences in the US, for example, go for purple, pink and blue sex toys above all other choices. Naturally, sex toy companies have responded to that demand and they even have regional variations of their products.
Today, you can find so many bright and exciting options in various sizes and shapes, even options like small pink dildos. So many dildos tempt buyers but alternatives do exist in the form of blue, black, purple, green, orange and even yellow dildos.
Functional and Practical Considerations
Interestingly enough, the choice of dildo colors isn’t just about the preferences of consumers. Manufacturers have a deep understanding of what sells and which aspects of product development matter the most. That’s why the color of a dildo is often chosen strategically to influence a buyer’s decision in both direct and indirect ways.
Bright colors can emphasize the shape of the dildo much better than natural tones. The color also highlights the smoothness of materials like medical-grade silicone – one of the premium choices for dildos and other sex toys.
Unnatural colors also take away from the phallic appearance of dildos. Some people feel shy and can be turned off by an item that’s eerily reminiscent of an actual penis. The bright and fun colors take dildos to accessory territory. This is the reason why many first-time buyers and people who have well-established preferences will opt for tones that have absolutely nothing natural about them.
Bright colors have personality. They are distinctive and inviting. Marketing-wise, such dildos are so much easier to make “pretty” and exciting. As you can see, a lot of thought and strategic planning goes into something as simple as the hue of the material that a dildo’s coated with.
Because of all these facts, dildo makers usually launch products in some of the hottest tones like blue and pink. Often, they create a couple of alternatives like a red sex toy or a dildo in a color that’s even more unusual. The line could be discontinued if it doesn’t gain traction but such experiments give manufacturers important information about what people like and what could potentially sell in the future.
A Sense of Luxury
If the considerations already mentioned weren’t enough, here are a few additional reasons why sex toy makers create bright and vibrant dildos.
A flesh-toned sex toy looks just like what it’s attempting to replicate – a body part. It may be a super premium toy but it lacks exclusivity as far as the appearance is concerned.
If you pay attention to the luxury sex toys, you’ll find out that many of the offerings are bright and very saturated.
Pinks, purples and blues dominate the luxury dildo market. These colors carry a regal vibe and they give streamlined, modern toys even more elegance. Having such dildos in line with natural-toned probes makes them stand out in all the right ways.
All buyers want a sense of richness and exclusivity, even if the item they’re buying isn’t that very different from other market offerings.
In that case, the color creates some distinctiveness. It’s a simple psychological trick that works so well. Certain colors are associated with royalty, VIP items and celebrities. Subconsciously, people tend to favor these choices when the tone is the only form of distinction between one product and another.
Does the Color of Dildos Matter?
The short answer based on all the research we’ve done is “yes,” the color of a dildo is very important when people are making buying choices.
Sex toy makers know that fact.
They have surveys, buying data and entire teams dedicated to making all important product decisions on the basis of customer feedback. So, if you’re seeing lots of colorful choices in a sex toy shop near you, there’s an actual and strategic reason why such options are available.
A color matches the “personality” of the dildo and it makes a distinctive shape even more outstanding.
A color is also based on cultural preferences and understandings. Femininity and masculinity are both linked to certain tones. These may vary in different parts of the world, which is why marketing teams spend some time on understanding what’s going to appeal to a particular demographic.
As a buyer, you’re simply lucky that you have so many options. Pleasure isn’t just about the functioning of a dildo, it’s also about appearances and getting something that matches your sense of aesthetics. True, a blue dildo may perform just like a beige one is going to. But why not have both options in your drawer? Based on your mood and desires on a particular day, you can whip out either one probe or the other.